(DUFFERIN COUNTY) - The Dufferin Detachment of the Ontario Provincial Police (OPP), in collaboration with the Canadian Anti-Fraud Centre (CAFC), is reminding local residents to stay alert to evolving fraud tactics, particularly those involving the use of deepfake technology.

The CAFC has seen a notable increase in reports where fraudsters are using deepfake videos to impersonate well-known public figures, including politicians, celebrities, and news anchors. These videos are being used to promote fraudulent investment opportunities, merchandise, or applications.

Deepfake technology uses advanced artificial intelligence to create realistic-looking audio and video footage, making it appear as though a trusted individual is endorsing a product or service. These manipulated videos are often very convincing and difficult to detect, frequently circulating on social media platforms and, in some cases, being used to commit fraud and spread misinformation.

Protect Yourself - Warning Signs and Tips:

• Be skeptical of videos featuring public figures endorsing investments or merchandise. Always verify the legitimacy before taking any action
• Watch for unusual or out-of-character statements from public figures-deepfakes often use sensational content to deceive viewers
• Look closely for signs of video manipulation, such as odd facial movements, mismatched audio, or inconsistent lighting
• Cross-check the information with reliable sources before believing or sharing the content
• Be cautious of unsolicited messages from individuals claiming to represent legitimate companies. Always verify email addresses, phone numbers, URLs, and physical addresses
• Use the National Registration Search Tool (www.aretheyregistered.ca) to confirm whether an investment company is registered in Canada
• Stay informed with the latest tips on protecting yourself from online fraud